The launch of an app is an exciting milestone, marking the transition from a concept to a fully functional product. A well-executed launch can accelerate a new app’s momentum in the crowded app market, while ensuring user adoption and retention. To maximize success, app launch requires strategic planning and technical precision in three critical areas:
User Acquisition
The weeks surrounding your app’s launch are a golden time for user acquisition. Between your early fans who’ve been waiting patiently and the many users hearing about your new app for the first time, downloads are sure to come rushing in. However, it’s important to remember that acquisition is just one half of the coin, and retention matters just as much.
App Retention
App users typically decide whether or not to keep an app within the first 30 seconds of use. In order to keep these new customers happy, you must provide a seamless and rewarding experience that will encourage repeat usage. To do so, it’s vital to understand your users’ expectations and how they interact with your app.
Keeping Track of Your KPIs
As your app begins to grow, it’s important to stay grounded in the goals that you defined at launch and continuously evaluate your performance against those expectations. To do so, it’s helpful to have a centralized performance dashboard that provides you with a single view of your key metrics. With this tool, you can quickly identify any areas of concern and work to resolve them as soon as possible.
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