International trade continues to experience significant changes in line with technological developments, economic policies and geopolitical dynamics. Some of the current trends dominating this sector include digitalization, sustainability, as well as updates in global trade policies. Digitalization has revolutionized the way businesses operate in international markets. Technologies such as blockchain and big data enable greater transparency and efficiency in supply chains. The use of online trading platforms, such as B2B and B2C e-commerce, makes it easier for small and medium companies (SMEs) to enter the global market. In addition, the use of advanced analytical tools helps businesses understand consumer behavior and optimize their marketing strategies. Sustainability is an important issue in international trade. Companies around the world are now required to consider environmental impacts in their business practices. Many countries are starting to implement stricter regulations regarding carbon emissions and natural resource management. As a result, companies must invest in environmentally friendly practices and adopt circular economy business models to meet consumer demands and government policies. Updates in global trade policies also influence international trade dynamics. However, geopolitical tensions, such as trade wars between major powers, often create uncertainty. For example, protectionist policies implemented by several countries can hamper the flow of goods and services. This encourages companies to diversify markets and look for new alternatives to remain competitive. Advances in communications technology have facilitated global collaboration. Companies can now collaborate with partners from various parts of the world, expand distribution networks, and access more diverse resources. The concept of “remote work” also allows companies to hire global talent without geographic restrictions. Trade in services is also growing. With increasing demand for digital services, such as cloud computing and IT solutions, this sector plays an important role in the global economy. Countries that have good digital infrastructure and policies that support innovation have a great opportunity to lead in services trade. The existence of a free trade agreement (FTA) is a factor that encourages economic growth. FTAs eliminate tariffs and trade restrictions, making goods and services more accessible. This is very beneficial for developing countries who want to increase their competitiveness in the global market. Adapting to the consumer shift towards prioritizing experiences over pure products is also an important trend. Businesses must focus more on providing added value through customer experience. Utilizing technology in interactions with customers can increase satisfaction and loyalty, which ultimately has a positive impact on sales growth. Lastly, the trend towards recovery post-COVID-19 pandemic is driving changes in the way international trade is conducted. Many companies are adopting “resilience” strategies to face future uncertainty. This includes product and market diversification, as well as improvements in risk management. Overall, current trends in international trade reflect complex and dynamic changes. Business actors must remain proactive to adapt and take advantage of opportunities that arise amidst existing challenges.