The world economic crisis has had a far-reaching impact on global markets, affecting various sectors and producing long-term effects. Geopolitical tensions, high inflation and supply chain disruptions are among the main causes leading to this instability. In the midst of this uncertainty, entrepreneurs and investors must consider various factors to survive and adapt. One of the main impacts of the economic crisis is increased market volatility. Investors tend to panic when faced with falling asset values, prompting them to sell shares en masse. This causes a significant decline in stock market indices, creating a cycle that is difficult to break. During the crisis period, many companies experienced a sharp decline in revenues, especially consumption-dependent sectors. Inflation is a major issue that many countries have to face. Rising prices of goods and services often force governments to raise interest rates, which in turn affects borrowing costs. That led to a reduction in consumer spending and business investment. As interest rates increase, demand for raw materials and finished products also decreases, which has a direct impact on the global economy. Supply chain disruptions are also a significant impact of this crisis. Many industries face difficulties in obtaining raw materials, resulting in production and delivery delays. Changing consumer behavior, which has shifted to online shopping, is pushing distribution systems to adapt more quickly. This creates challenges for companies that are not ready to change their business model. Apart from that, the energy sector is also affected. Rising energy prices affect consumer purchasing power and company operational costs. Energy producing countries, such as OPEC countries, have had to adapt to changes in global demand, which has been disrupted by the shift towards renewable energy. Energy companies must take future investments into account and collaborate with governments to plan a sustainable transition. On the positive side, this crisis also opens up opportunities for innovation and digital transformation. Businesses that are able to adapt to new technologies, such as e-commerce and automation, can thrive. Investment in information and communication technology has become very important. Companies that focus on sustainable solutions and operational efficiency will likely be more resilient to the impact of the crisis. In this ever-changing environment, portfolio diversification has become an important strategy for investors. Mitigating the risks by investing across sectors and geographies can help mitigate the negative impact of the crisis. Additionally, close monitoring of market trends and government policies can provide valuable insights for strategic decision making. Ultimately, while a global economic crisis may present serious challenges to global markets, a deeper understanding of its impacts and mitigation strategies can help companies and investors better prepare. Rapid adaptation and innovation are the keys to surviving and even thriving in difficult times.